As a Japanese Person.. : r/fuckubisoft - "The people defending this game are the actual racists. I grew up on Assassin's Creed, so I have been waiting my entire life for this game. A few months ago, I click on the reveal trailer and what do I see? A 6'4 black dude in 1500's Japan bashing my ancestors brains in while Ubi quite LITERALLY switches the background music to hip hop. And they have the AUDACITY to call anyone who disagrees with them racist? THEY are the racists, defending a game where a massive black guy massacres a bunch of japanese people who are half his size, while sleeping with the wives of their royalty and raiding sacred tombs? Is this not racism towards asians? What happened to 'stop asian hate'? They have the nerve to call me a bigot while they viciously defend "Johnny Somali Wet Dream Simulator"? And where were all these racists with Origins? or Freedom cry? or Mirage? Nowhere, because it is glaringly obvious to anybody with a brain that nobody cares what skin color the main protagonist has. They care that out of the thousands of actual Japanese samurai who were both also real historical figures, but also much more renowned as warriors, they landed on Yasuke for reasons we all know why. Im sick of these people trying to take the moral high ground and gaslight everyone into thinking that valid concerns are nothing more than bigotry."
In Assassin's Creed Shadows, it has been revealed that players will be looting the tomb of an ancestor of the Emperor, sparking controversy in Japan. : r/KotakuInAction - "The Daisenryō Kofun is the tomb of Emperor Nintoku, an ancestor of the current Imperial Family." I mean usually I'd not care, but this seems a little too far for Ubisoft, they've pulled countless of these "accidental" insults. First the wrong clan symbol, then a fake japanese "letter" on the box, then the nuked shrine entrance, the literal existance of watermelons outside of season just because racism.. At this point I'd be more surprised if this game was real."
"It’s almost like their ‘cultural consultants’ and sensitivity training don’t actually do anything."
Endymion on X - "I’m nearing the end of Assassin’s Creed Shadows main plot. I kid you not Akechi Mitsuhide who historically killed Oda Nobunaga & threw away Yasuke to the Jesuits in real life… Just got on his knees in this game in front of an entire village & admitted that Yasuke is the greatest samurai in Japan & he is & I quote, “the best of us all.” You can tell this game is fan fiction written by liberal white women. I wish I could say the plot is good but frankly there barely even is one. Now I gotta kill some Portegeuse guys I guess cause big shocker of course the evil white man is the main villain your game set in Japan. I’m having a hard time finishing this man. What a disaster this game is."
Meme - "ASSASSIN'S CREED AFRICA *white man standing on head of black man buried in sand*"
Assassin's Creed Shadows Is the Lowest-Selling Release Across Last Five Entries - "total sales are at 4.3 million six months after launch, which isn’t a great number considering the time and budget, which is allegedly between $250 million and $350 million went into the game development and marketing. In a span of 3 months, Assassin’s Creed Mirage sold 5 million and performed better than Shadows despite being a spin-off release"
Bye bye, Ubisoft! : r/KotakuInAction - "The funny thing is they had not one, but TWO silver bullets to print money: A Pirate game using AC4 mechanics but on steroids, and an AC game in feudal Japan. Like, you had to literally make an effort to not print money from these two projects."
"ACS is the absolute perfect example of DEI and "modern audience" lie completely ruining franchises.. Like you said, they literally had to go out of their way to make these games NOT sell 10m copies easily.. A fuckin Japanese ninja game was staring at them like a billion dollar deer in headlights and they ran their car off the side of the road into a ditch instead"
"A samurai would have been a bad idea even if they had chosen a Japanese main. AC is about climbing walls, parkour, and assassinate from the shadows. That has 'Ninja' written all over it."
Bye bye, Ubisoft! : r/KotakuInAction - "I worked for large media company that was heavily influenced by BlackRock, as the CEO was a Larry Fink protégé and received their financing from them. Blackrock directly influenced artistic decisions to make the projects we had rolling out woke as fuck, even though it was targeting a South East Asian and KR. Spoilers, some of the characters would be put to death in the countries we were targeting. Obviously it was a big flop and everyone got shitcanned."
Erik Wedin on X - "Ubisoft was hit by "Metoo" first and then "BLM" It was Metoo that caused Ubisoft to stop delivering successful games. They literally fired the guy behind AC Black Flag (Who also was working on AC Valhalla)
AC Black Flag - success
AC Valhalla - success
AC Mirage... mediocre.. turning a side character of Valhalla into the main character.. Why? Because DEI boxes.
AC Shadows... disaster. worst AC game ever on the grounds that one of the two main character literally cant do assasin things at all. Thus being the most useless miscasted guy in all of AC history.
AC Outlaws (Yes, Outlaws is just a re-skinned AC game, thats why the presentation and the stealth mechanics are at odds with eachother) Well...
Star Wars Outlaws is an unmigitated disaster so epic that Mauler (EFAP) is currently making a several hours long video ABOUT it... because the irony is its more interesting talking about the shitshow of WHY Outlaws is the way it is... than actually playing it"
Loopie on X - "Ubisoft's problems are like Blizzards. Sexual Harassment charges and the fired employees were all replaced with woke retards that couldn't foot the job. Driving the cost of games thru the roof and the quality down."
Grummz on X - "Anybody who thinks Ubisoft's stock halt was just an "minor accounting delay" (i.e. most of the gaming press right now) is just fluffing. Ubisoft nearly triggered a default on a major loan, and had to scramble to get Tencent to pay for it."
Gamer's JoyRide | Facebook - "Legendary Black Samurai Yasuke, in spectacular fashion, assassinated the job of Marc-Alexis Côté, VP & Executive Producer of Assassin's Creed franchise 😭 Marc worked in Ubisoft for 20+ years and was the boss of AC Series for more than 5 years. Chinese Tencent took over the main IPs from Ubisoft, in the newly formed Vantage studio and fired him 😂"
Ubisoft shutting down Halifax studio despite nearly $1 billion in tax subsidies - "CWA Canada, the union representing laid-off Ubisoft workers, is demanding tougher accountability rules after learning that the company received nearly $1 billion in government tax credit subsidies in the last five years alone. French Senate documents reveal that the video game giant received more subsidies from Canada (federal and provincial governments) than from all other countries where it operates combined (see attached chart in Euros)... In Quebec, subsidies cover nearly a third of workers’ wages... Despite the massive subsidies, the company announced last week that it is closing its Halifax studio and laying off 71 workers – just three weeks after CWA Canada was certified to represent 61 staff – due to declining revenue and corporate restructuring. CWA Canada has filed a complaint with the Nova Scotia Labour Board accusing Ubisoft of shutting down the Halifax operation to keep out the union. The union is now calling on governments to put tougher conditions on corporate subsidies, including tax credits, to ensure companies don’t “dine and dash” at taxpayer expense."
Ubisoft received more than $700 million in tax credit subsidies from the Canadian government in just four years : r/KotakuInAction - "The one thing 'go woke, go broke' didnt account for, tax payers money subsidizing the woke."
Time to rage against Poilievre for wasting $2 million on an unnecessary by-election, which is money that could've been used for healthcare
Meme - PapaStanimus Gaming: "Ubisoft has announced a sweeping company restructure that will result in the cancelation of six games including its Prince of Persia: Sands of Time remake, and a delay to a further seven titles. The company has also closed two studios and confirmed further layoffs."
Orang Utan with breathing tube: "DID WE AT LEAST OWN THE CHUDS?"
Jaguar boss says criticism of rebrand is ‘vile hatred and intolerance’ - "The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had featured “vile hatred and intolerance”. Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding that the carmaker must move away from “traditional automotive stereotypes”. It comes after Jaguar ditched its historic “growler” cat logo and released an advert featuring models with asymmetrical haircuts and dressed in brightly-coloured clothing. It also includes the phrases “break moulds” and “create exuberant”. Mr Glover told the Financial Times: “We need to re-establish our brand and at a completely different price point so we need to act differently. “If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand.” He said he had been disappointed by the “level of vile hatred and intolerance” aimed at those who featured in its advert. The campaign, intended to promote Jaguar’s new electric vehicle, was met with widespread ridicule earlier this week after it published a 30-second video that did not feature a car... Advertising experts have warned the campaign risks damaging Jaguar’s brand with potential buyers. A page on Jaguar’s website describes a new logo for the brand as a “powerful celebration of modernism” and its new look as a “preview of the fearless approach to come from Jaguar”. Paul Burke, an advertising copywriter, told The Telegraph this week: “As a piece of creative work it’s rubbish. It’s really cheaply done and there’s no idea in it. It will do enormous damage to a great brand.”"
How Jaguar’s rebranding gamble triggered a 98% collapse in sales - "For decades, Jaguar stood for a blend of British engineering, performance, and luxury, an identity that helped the brand build loyalty among customers who valued refinement and heritage. But in its attempt to reinvent itself for a new era, Jaguar now finds itself facing one of the most severe sales declines seen in the European automotive market... At the centre of this dramatic slide is a rebranding strategy that, analysts say, misread both the market and Jaguar’s own strengths. The brand’s new identity, launched in November 2024, was meant to signal a bold pivot towards electrification and a new customer base. Instead, it left many long-time buyers alienated and failed to connect with the new audience it was hoping to attract. Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic leaping jaguar logo was dropped in favour of a minimalist nameplate. The advertising campaign showcased bright, abstract visuals and models in stylised, conceptual settings. Slogans like “Copy Nothing” and “Delete Ordinary” replaced references to cars, performance, or engineering. In fact, the advertisements featured no vehicles at all. This change was designed to appeal to a younger, urban, design-driven demographic. Jaguar’s leadership spoke openly about the need to move beyond the brand’s traditional customer base, often described as affluent and older buyers who valued Jaguar as a symbol of success. But in its effort to reach new customers, the brand overlooked the expectations of its core audience. “Jaguar’s transformation towards a new portfolio of pure-electric vehicles was announced as part of the Reimagine strategy in 2021. JLR always envisaged a period when the current range would ‘not be on sale’ before the introduction of the new Jaguar collection. Production of XE, XF, F-TYPE, I-PACE and E-PACE all came to an end in 2024 as part of that transition. This strategic ‘sunset’ of the product range is going to plan and will allow Jaguar to transform and reposition the brand for the future. Comparing Jaguar sales to 2024 is pointless, as we are no longer producing vehicles in 2025 with low levels of retail inventory available. Jaguar’s rebranding is not related to a sales decline”... Industry observers pointed out that the marketing failed to communicate what the brand was offering and why consumers should care. Without cars in the advertisements, and with the familiar identity stripped away, the campaign struggled to create a link between Jaguar’s new image and the product."
Jaguar Land Rover hunting for new advertising agency after disastrous woke rebrand unveiling new Tesla Cybertruck-style car - "Jaguar Land Rover is looking to replace its current advertising agency just months after the company faced a backlash over its controversial rebrand. The company launched a review of its global creative account - currently held by Accenture Song and its in-house agency Spark44 until mid-2026 - following widespread criticism over its campaign... The group also abandoned its iconic 'growler' cat badge, replacing it with a curved geometric J and L symbol. Defending the campaign late last year, JLR's Managing Director Rawdon Glover told the Financial Times: 'If we play in the same way that everybody else does, we'll just get drowned out.'"
Jaguar's Woke Rebrand Leads To 97.5% Drop In Sales - "Jaguar, the once-legendary manufacturer behind some of the most legendary cars in the history of the automobile industry, is in big, big trouble. And it's all their own fault. Car manufacturers over the last several years have turned their efforts to building electric cars at the expense of traditional internal combustion engines. These efforts, outside a handful of success stories like Tesla, have been wildly unsuccessful. Porsche, Ford, General Motors and many other companies have either altered plans to produce EV's or abandoned them entirely. Apparently Jaguar didn't get the memo. In late-2024, they launched a rebrand with one of the most inexplicable marketing campaigns in corporate history. A bizarre series of colorful, eccentrically dressed, uh, modern individuals, to advertise a car company. Reactions were overwhelmingly negative, with rampant comparisons to the Bud Light fiasco... A new report out this week revealed that Jaguar's sales in April 2025 throughout Europe dropped nearly 98%, 97.5% to be exact. The company sold just 49 cars throughout the continent, down from 1,961 vehicles... This is what happens when companies choose political activism instead of producing the best possible products. Seems like such a simple lesson, doesn't it? Yet they so often refuse to learn it."
Jaguar CEO steps down after controversial woke rebranding campaign - "The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years... Columnist Jon Gabriel wrote, "This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but you have completely misread the moment. Bud Light 2.0." Jaguar defended the ad in a statement to FOX Business at the time. "Our brand relaunch for Jaguar is a bold and imaginative reinvention and, as expected, it has attracted attention and debate. As proud custodians at such a remarkable point in Jaguar's history, we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new era, and we look forward to sharing more on Jaguar's transformation in the coming days and weeks," it said. Soon after, Jaguar took heat with the release of its new EV design that was called a "pink Batmobile.""
Meme - Danny Able @DK_Able Replying to @Jaguar: "Are you guys the car company or something else?"
Jaguar @Jaguar: "Soon you'll see things our way."
ThatOneGuy55 @Tesla7771: "That sounds like a threat."
"I said we gay today"
Disney Loses $170 Million On ‘Snow White’ As Studio Reveals Movie Blew Its Budget - "Despite being a bust at the box office, it had a blockbuster cost and there's no doubt about that. The cost of movies made in the United States is usually a closely-guarded secret as studios combine their spending on all of them in their filings and don't break them out individually. In contrast, movies made in the United Kingdom are an exception and Snow White was one of them. A lucrative fiscal incentive has made the U.K. a hub for Hollywood film-makers and shines a spotlight on the cost of the movies shot there. Studios filming in the U.K. benefit from the government's Audio-Visual Expenditure Credit which gives them a cash reimbursement of up to 25.5% of the money they spend in the country. It comes with a catch. To qualify for the reimbursement, at least 10% of the core costs of the production need to relate to activities in the U.K. and in order to demonstrate this to the government, studios set up a separate Film Production Company (FPC) there for each picture. The FPCs have to file legally binding financial statements which reveal everything from the headcount and social security payments of the staff to the amount of reimbursement banked by the studio and the total cost of the production. It takes a bit of detective work to get to the bottom of it. The FPCs usually have code names so that they don’t raise attention with fans when filing permits to film on location. Tallying the code names with the productions they are responsible for requires deep industry knowledge which my colleague and I have built up over nearly 15 years of reporting. We are the only journalists worldwide who specialize in covering the financial statements of U.K. film production companies for national media and we have reported on them for more than 10 leading titles including The Times of London, The Guardian, The Daily Telegraph, The Independent and the London Evening Standard... The $336.5 million spent on Snow White is higher than the cost of Disney's Rogue One: A Star Wars Story, its Guardians of the Galaxy Marvel movie and its live action version of Beauty and the Beast which grossed a staggering $1.3 billion in 2017. Impressively, the cost of Snow White is right in line with the 2023 estimate from expert film industry pundit Valliant Renegade who forecast that "Disney's Snow White remake cost $300m." Unlike some observers, his estimate wasn't wildly high or low, it was conservative and that served him well as the costs shown in the filings round down to the precise prediction he made two years before the movie was released... The share of the box office isn’t the studio’s only return from a movie so offsetting it from the costs in the financial statements does not show whether it made a profit or a loss overall. As a Disney spokesperson told me in 2023, "there will be other income generated by the production (such as DVD/Blu Ray sales, merchandising, etc.). It’s not reflecting a true account of whether the film was overall profitable." However, just as the production generates other income, it also incurs other costs, chief of which are the marketing expenses, which aren't shown in the FPC's financial statements as they are just for the company which produces the movie. Accordingly, if the home entertainment and merchandise sales should be added to the theater takings, the marketing cost should be deducted from them. This makes it less likely that Snow White turned a profit though it casts a cloud of uncertainty over its actual bottom line."
This won't stop left wingers claiming it was a success
Meme - "How Disney treats its female characters *ugly bald black woman as fairy godmother in 2022 Pinocchio*
How Nintendo treats its female characters *Bo Bragason as Zelda*"
Disney is retreating from LGBT propaganda after losing a billion dollars - "The surest sign that the LGBT movement’s mafia tactics are beginning to fail them is that Hollywood executives no longer fear them. In 2022, a letter signed by “the LGBTQIA+ employees of Pixar and their allies” went viral, with the aforementioned rainbow mafia claiming that studio execs were censoring LGBT content in films before release. The letter was clearly intended to publicly shame the studios into returning to the practice of turning their films into expensive adverts for the LGBT movement... Disney had initially gone all in on the LGBT agenda. In 2022, executive producer Latoya Raveneau stated that Disney was implementing a “not-at-all-secret gay agenda” and “adding queerness” to all children’s content. Production coordinator Allen Martsch announced the creation of a “tracker” to ensure that the company was creating enough “canonical trans characters, canonical asexual characters, (and) canonical bisexual characters.” Disney corporate President Karey Burke agreed, noting the “many, many LGBTQIA characters in our stories” and reiterating Disney’s commitment to making sure that at least 50 percent of the characters displayed on-screen were sexual and racial minorities. This pivot cost Disney profits, but that was a trade-off it appeared willing to make initially. In Disney’s SEC filing for 2023, for example, they admitted, “We face risks relating to misalignment with public and consumer tastes and preferences for entertainment, travel and consumer products, which impact demand for our entertainment offerings and products and the profitability of any of our businesses.” But since the company reportedly lost a billion dollars from just four films, they appear to be having some second thoughts. According to the Wall Street Journal, scenes that implied that the lead character of Pixar’s Elio was gay were deleted “after test screenings suggested audiences weren’t excited enough to pay to see it.” The film lost more than $100 million at the box office in 2025. Win or Lose, also released in 2025, was “dogged by claims that a trans character and plotline were removed during the development process.” Disney responded to the accusations by stating that, “When it comes to animated content for a younger audience, we recognize that many parents would prefer to discuss certain subjects with their children on their own terms and timeline.” That statement indicated a drastic shift in attitude at Disney, but comments to the Journal by Pete Docter, Pixar’s chief creative officer, make it clear that studio executives are fed up with extraordinarily costly demands from LGBT activists. Asked about the exclusion of LGBT content from films, Docter said sarcastically, “We’re making a movie, not hundreds of millions of dollars of therapy.” He added, “As time’s gone on, I realized my job is to make sure the films appeal to everybody.” Better late than never. But for millions of parents, the Disney brand is irreparably tarnished."
Disney Chased Men Out of Marvel and Star Wars. Now They Want Them Back. - "When Lucasfilm president Kathleen Kennedy wore a “The Force is Female” T-shirt at a 2018 Nike event, it sent a message that didn’t sit well with many Star Wars fans. The slogan, tied to a women’s empowerment campaign, suggested a shift that felt out of step with the saga’s loyal, mostly male audience. Marvel faced a similar storm, with its post-Endgame focus on heroines like She-Hulk and Ms. Marvel earning the nickname “M-She-U” from frustrated fans who felt male heroes were being sidelined. Disney wanted to make Star Wars and Marvel more inclusive, but in doing so, they overlooked the heart of their audience. A 2024 Wrap report shows Star Wars fans are 65-70% male, and the MCU’s audience is 60-65% male. By chasing broader appeal, Disney drifted from the adventure and heroism that defined these franchises, leaving many fans feeling unheard. Now, in 2025, with young male fans turning away, Disney is trying to recapture the magic with stories aimed at “guys.” But after years of disconnect, the question looms: can they rebuild trust with the fans they inherited?... George Lucas knew who Star Wars was for. Visiting the Solo set in 2017, he told director Ron Howard, “Don’t forget—it’s for 12-year-old boys.”... A big Fortnite investment hopes to draw gamers with Star Wars and Marvel tie-ins, but fans aren’t convinced: “Disney let us down,” social media echoes. The 2021 firing of Gina Carano from The Mandalorian over posts, settled in 2025, added fuel to fan distrust, with some boycotting the brand... By shifting to inclusive, mature stories, Disney lost sight of those fans without fully winning new ones. Struggling projects and unsold toys show the cost of that disconnect. Disney’s pivot to male-friendly stories is a step, but trust is fragile. To win back fans, they must honor the heart of these franchises—the stories that lit up imaginations. Can Disney rediscover that magic?"
The Critical Drinker on X - "Ironically enough they had two of the biggest and most successful boy brands with Star Wars and the MCU, and completely tanked them both in search of a female audience that didn't exist."
Meme - "REPORT: DISNEY ADMITS MARVEL AND STAR WARS DROVE AWAY MEN - NOW SCRAMBLING TO WIN THEM BACK"
Connor Hodgson: "Not just the men, the women and the children too"
