The Power of Marketing

A blind old man sat on the steps of a building with a hat by his feet. He held up a sign which say “I am blind, please help.” There were only a few coins in the hat.

A man was walking by. He took a few coins from his pocket and dropped them into the hat. He then took the sign, turned it around and wrote some words. He put the sign back so that everyone who walked by would be able to see the new words.

Soon, the hat began to fill up. A lot more people were giving money to the blind old man. That afternoon, the man who had changed the sign came to see how things were. The blind old man recognized his footsteps and asked, “Were you the one who did something to my sign this morning? What did you do to my sign?”

The man said, “I just stated the truth. I said what you said, but in a different way.” What the man had written was: “Today is a beautiful day and I cannot see it.”​