Ice cream company fetes gay marriage

"Ben & Jerry's is temporarily renaming popular "Chubby Hubby" ice cream "Hubby Hubby" beginning today to celebrate the start of legalized gay marriage in its home state of Vermont.

"The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love - and plenty of ice cream," Ben & Jerry's CEO Walt Freese said in announcing the sugary switch.

Ben & Jerry's, which has long backed liberal causes, plans to rebrand "Chubby Hubby" as "Hubby Hubby" for 30 days to show support for Vermont's new law.

The move is mostly symbolic, as Burlington-based Ben & Jerry's isn't changing labels on "Chubby Hubby" pints sold in stores.

Spokesman Sean Greenwood said revising product labels takes 18 months, although he said Ben & Jerry's hasn't ruled out retailing "Hubby Hubby" in the future."


Unfortunately, I don't think "Hubby Hubby" will be coming to Singapore, as it will be banned for promoting homosexuality. A pity too that it won't come on pints - I want to buy a tub, it's so cute!

I wonder how big the demographic of Christians who'll boycott BJ from now on is.


Addendum:

"I don't even know why BJ would come up with such an ice cream. What is their target audience anyway? We all know gay men don't eat carbs."