I just bought a carton of Florida's Natural Orange Juice (Growers Style - Most Pulp), because the day starts better with a glass of FNOJ. And also because it was on offer.
So I noticed that the front of the packaging read:
"From Florida and Only Florida... 100% Pure Florida Orange Juice... *stylised picture of orange* 100% Florida"
Meanwhile, the side read:
"Some national brands use orange juice from other countries... Why go elsewhere for oranges when the best-tasting oranges are right here in Florida? Yeah, we can't think of a good reason either."
This brought to mind their packaging a few years ago, when the front read:
"Made from Florida and California Oranges"
On the side:
"We've partnered with orange growers in California, because oranges are their best at different times of the year" (or words to that effect)
What a change!
The packaging of the cartons sold in the US is even more amusing:
Notice the extra "Check the labels. 100% Florida. Never Imported" label.
Notice the proud "Product of the USA" stamp on the bottom right
Monday, April 26, 2010
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