Meme - "HOW IT STARTED *Budweiser Girls*
HOW IT'S GOING *Dylan Mulvaney*"
Meme - "You conservatives are such snowflakes, imagine being so sensitive that you get triggered over a beer can."
"Weren't you trying to cancel people for playing a wizard game a couple of months ago?"
"..."
Meme - "Lol, it's just a beer can, snowflakes. Conservatards can't even handle-"
"REEEE THAT GAME IS FOR TRANSPHOBES RRREEEEEEEEE"
Meme - ""Conservatives are triggered over a beer can! t. the side that hangs themselves over someone using the right pronouns"
Meme - "When you order Audrey Hepburn from Wish."
Meme - *Aunt Jemima, Land O Lakes, Uncle Ben's* *Liberal Woman triggered*
Liberal Woman: "I cant believe they're so mad over a beer can"
Meme - *Dylan Mulvaney* "Why are you all getting upset at some graphics on a piece of tin?"
*General Lee Car, with Confederate Flag* "Yea, we were wondering the same thing"
Top Bud Light execs blindsided by Dylan Mulvaney ad campaign - "Bud Light’s controversial marketing deal with transgender social media influencer Dylan Mulvaney has ignited speculation that top executives at corporate parent Anheuser-Busch may have been blindsided by the tie-up when it was revealed. “No one at a senior level was aware this was happening,” an unnamed source told the Daily Wire... Marketing executives at Bud’s parent, Anheuser-Busch InBev, have allegedly “paused” additional campaigns so they can implement a more “robust” vetting process for future projects, according to the report... “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal,” according to an unnamed source cited by the Daily Wire. “Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company.” The source reportedly added: “It was a mistake.” The Daily Wire also cited a tweet from conservative influencer Rogan O’Handley, who claimed to have spoken to sources who said that C-suite executives inside the company were “angered” over the marketing deal with Mulvaney. Alissa Heinerscheid, the vice president of marketing, told the “Make Yourself at Home” podcast last week that she wanted to transform Bud Light’s brand"
Anheuser-Busch CEO offers apology following Bud Light's Dylan Mulvaney backlash - "“We never intended to be part of a discussion that divides people,” Anheuser-Busch InBev CEO Brendan Whitworth said in press release titled “Our Responsibility To America.” “We are in the business of bringing people together over a beer.” Whitworth finally broke his silence over the brewing controversy but made no mention of the sponsorship deal with Mulvaney — which has led to calls for a boycott of the nation’s largest beer company. He also didn’t address reports that senior executives were kept in the dark about the Mulvaney rollout. Instead, Whitworth said he was “focused on building and protecting our remarkable history and heritage.”... Busch distributors around the country have been feeling the fallout, with many bars in conservative states from Tennessee to Wyoming refusing to stock Bud Light. “I simply don’t understand why they hired the person who was doing the marketing. I mean, if your target customer is Kid Rock, and then all of a sudden you decide to go to RuPaul, that just doesn’t make any sense at all,” Oxygen Financial CEO Ted Jenkin told Fox News Digital... “Apologizing only works when it clears up the reason why? This is still unknown and it paints the bigger picture – what is the true reason behind this,” he added. The company had previously defended its decision to hire Mulvaney, an actress and influencer with more than 10 million followers on TikTok, where she documented her gender transition."
How Bud Light's Dylan Mulvaney debacle left Anheuser-Busch paralyzed - "Since the controversy emerged on April 1, Bud Light and Anheuser-Busch's main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in on... 'They never expected the reaction that they got,' said Gareth Boyd, a marketing and PR expert with Forte Analytica, speaking to DailyMail.com on Thursday as an industry observer. 'Right now, if they respond and they don't get it right, they're only going to further hurt themselves.' 'I think they're probably trying to avoid talking about it, hoping and praying that it will go away, but it's probably the worst thing you could possibly do'... In July 2020, Goya, a large Latin food brand, faced furious backlash from liberal customers after the CEO endorsed then-President Donald Trump for re-election. Call for a boycott dominated social media, but the sales impact was the opposite: Goya sales temporarily increased by 22 percent in the weeks immediately following, according to research at Cornell University."
Jen on Twitter - "If you can complain about a black chick on a syrup bottle. We can complain about a FAKE white chick on a beer can."
Bud Light's parent company Anheuser-Busch InBev has lost more than $6 BILLION in market cap - "As the market closed Wednesday, the beer giant's stock was trading at roughly $63, a more than 5 percent decrease in Anheuser-Busch's total share value"
Bud Light's inclusive ad campaigns are good for business
This didn't age well
Bud Light To Pause Marketing And Adjust Influencer Partnerships After Dylan Mulvaney Fallout - "as a result of the overwhelmingly negative feedback, the company is “allegedly pausing its marketing efforts and scrambling to implement a more ‘robust’ process for evaluating future influencer partnerships”"
Bud Light distributors in the Heartland and the South are 'spooked' - "a man claiming to be a merchandiser for an A-B affiliate went viral on Twitter as he lamented poor sales and the impact on his livelihood.
Bud Light exec who wants to update 'fratty' culture enjoyed fratty party - "Budweiser’s vice president of marketing Alissa Heinerscheid could be seen in images on her now-deleted Facebook page enjoying a campus scavenger hunt, blowing up condoms like balloons, and downing beers during a 2006 “boozefest.”"
Bud Light sales plunge 17% amid Dylan Mulvaney controversy - "Bud Light lost 6.7% of market share last week, while Coors Light and Miller Lite are up 18%"
I saw someone claiming the fall in stock price didn't mean anything, since it was still up year on year and year to date
Meme - "This is insane. This is the cost of Annheuser-Busch: 36-packs on clearance for $14.97 at a Costco location."
I saw people claiming this wasn't a clearance price, but the fact that it is is well-documented
Marketing guru behind Budweiser's iconic commercials says company destroyed 20 years of work - "The marketing genius behind some of Budweiser's most iconic ads has slammed his former employer for destroying the image he helped create. Robert Lachky, who created the memorable 'Whassup?' promo of 1999 and the 'Talking Frogs' commercial that debuted at the Super Bowl five years earlier, said it took him two decades to establish Budweiser as one of America's most prominent beers. But, he said, that all came crashing down last month when TikTok star Dylan Mulvaney, 26, announced she was partnering with Bud Light and showed off cans featuring her face. Now, sales of the light beer are down in every region of the United States. 'It took us 20 years to take Bud Light beer to the Number 1 beer in the country, and it took them one week to dismantle it,' Lachky said of InBev, Budweiser's Belgian parent company. During Lachky's time at the Anheuser-Busch, he created many of the Budweiser's Super Bowl ad campaigns in the 1990s and 2000s. One of the ones he created, in which three frogs croaked 'bud,' 'weiss' and 'err,' was dubbed 'one of the most iconic alcohol campaigns in advertising history' by Adweek. And another, featuring a group of friends calling each other while sitting at their respective homes watching television and drinking a Budweiser, in which they ask each other 'Whassup' helped define the late 1990s and early 2000s. Lachky also served as Bud Light's brand manager, creating advertisements like the I Love You Man commercial in 1995 and the Real Men of Genius campaigns. Under his tenure, Bud Light surpassed Miller Light as the top-selling light beer country... Now, Lachky — who runs his own consulting firm in St. Louis — says the company only has itself to blame for its plummeting sales. 'It's self-inflicted,' he told the St. Louis Post-Dispatch, claiming Anheuser-Busch suffers from a 'complete lack of corporate oversight and it's been that way since [InBev] took the company over."
Third-party ad agency behind Dylan Mulvaney partnership fired by Anheuser-Busch
Bud Light offers FREE beer to every wholesale employee as it begs for forgiveness after Mulvaney row - "Bosses have also promised to boost marketing spending and ramp up ad production after an industry expert said Bud's 'compass is completely broken' over its failure to deal with the fallout. Sales of Bud Light are in free fall after its disastrous partnership with Mulvaney, 26, which was announced in March... Figures from Bump Williams Consulting, which specializes in the alcohol industry, show in-store sales fell 26 percent in the week ending April 22. The decline in the week previously was 21 percent and the week before that sales fell 11 percent. Bump Williams, the founder of the firm, said Bud Light must apologize and added: 'Right now their compass is completely broken. There's no game plan.' Williams said that without a clear plan to navigate the backlash and turn around the decline in sales, 'Bud Light is in serious trouble this year'. He said the brand is still the biggest-selling in America, but risks being overtaken by Modelo Especial by the end of the year if the backlash continues. His assessment comes after another PR expert told DailyMail.com that Bud Light must properly address the issue or 'they're only going to further hurt themselves'. Bud's current responses have been mealy-mouthed explanations of the Mulvaney partnership without a concrete apology to angry customers... 'Her big miss was I don't think she understood who the core Bud Light shopper was. When she came out with her comments, they were deemed as being derogatory, insulting and juvenile. And the Bud Light drinkers said, enough of that.' 'I also think that what's happening now is that anybody that is a Bud Light drinker and switches to Michelob Ultra because they don't want to be seen holding a Bud Light, someone down the bar is going to say, 'Hey, buddy, that's an Anheuser-Busch product you're holding,' said Williams. Big Light's biggest competitors, including Miller Lite and Coors Lite, have enjoyed a boon in sales during the scandal."
Indiana bar asks customers to return after banning criticism of Dylan Mulvaney-Bud Light partnership - "An Indiana bar is begging customers to come back after telling them they weren't welcome for speaking out against Dylan Mulvaney's Bud Light partnership. The Fairfax Bar & Grill in Bloomington issued three statements to their patrons since weighing in on the controversial partnership that launched April 1... Initially, the bar backed the partnership and claimed on April 11 that, 'any patrons wanting to voice their concerns about the issue will be immediately asked to pay their bill in leave.' The establishment has since walked back on its statement and claimed on Thursday that workers 'will not censor opinions... The extensive backlash came after the bar doubled down on its stance, first adopted earlier in the month... Earlier this month, Bar owner McKinley Minniefield told Newsweek that his establishment is about 10 minutes outside Bloomington, a 'blue dot inside of a very red state'. 'I won't tolerate hate speech, and I think that's where I draw the line as a human, as a business owner,' he told the outlet. 'I'm 100 percent open to debate and to offering a place where people can and exchange ideas. 'I think it's really important that we keep these public places... where people can come and have a beer and sit next to somebody, share a beer with somebody they maybe don't agree with or see eye to eye with.'"
To liberals, anything they disagree with is hate speech
Second Bud Light marketing executive is placed on leave after Dylan Mulvaney debacle - "Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Blake is Heinerscheid's boss... The company tried to quash the backlash with a back-to-basics patriotic commercial featuring its iconic Clydesdale horses. The one-minute spot was released on social media and featured shots of the iconic Clydesdales galloping across the country, in open fields, and past landmarks including the Lincoln Memorial and the New York City skyline. A deep-voiced narrator said that Budweiser is 'a story bigger than beer' as the horses raced across the screen. But customers said the 'hard pivot' was simply an effort to bury the controversy over the Mulvaney deal... Heinerscheid, the architect of the Mulvaney tie up, is a graduate of Wharton business school, and was hailed as the first woman to 'lead' Bud Light in its 41-year history."
Anheuser-Busch DISAVOWS entire Dylan Mulvaney Bud Light campaign in letter to retailers - "The CEO of Anheuser-Busch has unceremoniously disowned the disastrous Dylan Mulvaney stunt – insisting it was 'not a campaign' as a letter to retailers says it was 'just one can'. Global boss Michel Doukeris addressed the mass backlash over working with trans influencer Mulvaney, 26, for the first time in an earnings call with investors on Thursday. Doukeris told investors there is 'misinformation' spreading on social media about the company's team-up with Mulvaney... He added that the company is 'providing direct financial support' to the frontline workers impacted by the boycott... Investors were also told by Doukeris that Bud Light will triple its marketing spend this summer in a bid to woo customers back to the tarnished brand. The disastrous marketing bid has seen sales for the American flagship beer plummet 26 percent... 'In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval. 'Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.'... Despite the company's attempts to disavow the connection, the video Mulvaney, 26, posted of herself drinking Bud Light at the start of April 2023 used the hashtag #budlightpartner. It implies that she was paid for the partnership, despite the brewing giants now claiming that the beer can and social media posts were not meant to be 'for production or sale to the general public. Todd Allen, most recently the global vice president of Budweiser, has been announced as the new vice president of marketing for Bud Light – after Heinerscheid and Blake took a leave of absence... A former chief creative officer at Anheuser-Busch branded the decision to use Mulvaney as a 'calamitous mistake'. Robert Lachky told STL Today: 'The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you've alienated at least half of your target audience. 'In the end, people don't like getting preached to, especially when it comes to drinking beer.' He claimed that the marketing changed after Bud Light was bought by Belgian-Based InBev in 2009, when non-US teams were brought in. Lachky added: 'None of these marketing folks has ever been to a NASCAR race, none has been to a football game or a rodeo. That's insanity. That's marketing incompetence.'... the company has promised 'there will be an improved screening process before any marketing hits the public.' It comes after Coors Light and Miller Lite both saw bumps to sales while the Anheuser-Busch-owned brewer saw them plunge... During the NCAA basketball tournament from March 18 to April 1, it was the clear leader of all Light beers, up 15 percent, according to Brewbound. But following the Mulvaney campaign it trailed other beers by at least six percent in bars and restaurants. Between April 2 and April 15, Beer Board says that their overall volume of sales at bars and restaurants dropped by 34.7 percent. Bud Light has now declined into the fourth spot of the most popular draft beer during the second week of the controversy – losing out to Coors Light."
Bennett's Phylactery on Twitter - ">"we didn't know what our VP of marketing was doing"
>"we didn't authorize her to go on 3 different podcasts & double down"
>"it was just one post"
>"how can you do this to our poor hard-working truck drivers" lmao"
Inside the woke scoring system guiding American companies - "Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girl,” aren’t just virtue signaling. They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses. At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world. HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.” Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data... A company can lose CEI points if it doesn’t fulfill HRC’s demand for “integration of intersectionality in professional development, skills-based or other training” or if it doesn’t use a “supplier diversity program with demonstrated effort to include certified LGBTQ+ suppliers.” James Lindsay, a political podcaster who runs a site called New Discourses, told The Post that the Human Rights campaign administers the CEI ranking “like an extortion racket, like the Mafia. It doesn’t just sit back passively either. HRC sends representatives to corporations every year telling them what kind of stuff they have to make visible at the company. They give them a list of demands and if they don’t follow through there’s a threat that you won’t keep your CEI score.” The CEI is a lesser-known part of the burgeoning ESG (Environmental, Social and Corporate Governance) “ethical investing” movement increasingly pushed by the country’s top three investment firms. ESG funds invest in companies that oppose fossil fuels, push for unionization, and stress racial and gender equity over merit in hiring and board selection... In December, Florida pulled $2 billion worth of state assets managed by BlackRock. “I think it’s undemocratic of major asset managers to use their power to influence societal outcomes,” Gov. Ron DeSantis said at the time... Derek Kreifels is the co-founder and CEO of State Financial Officers Foundation, one of several financial officers fighting ESG on a national level. He calls ESG itself a “highly subjective political score infiltrating all walks of life, forcing progressive policies on everyday Americans [and] resulting in higher prices at the pump and at the store.” The Corporate Equality Index is an ominous cog in ESG’s wheel, Kreifels told The Post. “The problem with measures like CEI, and its big brother ESG, is that it introduces an incentive structure outside of the bounds of business, often in ways contradictory to fiduciary duty”"
