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Sunday, May 24, 2009

"You give my regards to St. Peter, or whoever has his job, but in Hell." - Joss Whedon, Zack Whedon, Maurissa Tancharoen, and Jed Whedon


Price discrimination by PopCap Games

On a recommendation by ketsugi, I looked up PopCap Games' "Plants vs. Zombies" game, and was presented with this screen:

"Buy Now. Only S$19.95" (i.e. US$13.83 at current exchange rates)

Surprised that they bothered to price the game in Singapore dollars for me, and suspicious of the round figure, I then visited the site using a US IP:

"Buy Now. Only $19.95"

This was very sneaky of them, segmenting markets like this, so I tried out a few other IPs, and this is what I got:

Indian IP: "Buy Now. Only Rs 199.00" (S$6.08, or US$4.21)

"EU" IP: "Buy Now. Only €19.95" (S$40.21, or US$27.87) [Ed: It should read "€19,95"]

I tried some other countries (e.g. Indonesia, Russia), but got prices in US$, so maybe they don't price discriminate for all markets (or my IP wasn't recognised as coming from those countries).

Moral of the story: Pretend to be from India when you buy games from PopCap.
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