Somehow I always thought that when a domain was blocked in China, the page you got would be emblazoned with the words: "The site you have just tried to visit is detrimental to the political, economic, social, moral and/or cultural health of the nation, and has been blocked. Please start a Counter-Revolution to contest this ban", or some such.
Having a blank page is distinctively anti-climatic.
Hurrah for "a more healthy and active Internet environment."