"Do you look after your breasts?
Unknown artist, 1930
This is a very famous poster, which shows the versatility of topics covered by the Soviet poster art.
It says: “Do you look after your breasts? Temper your breasts in cold water daily!”...
This poster was a part of the maternity care campaign, which not only promoted personal hygiene, but was also aimed at tempering of female organisms before delivery. At that time it was believed that cold water strengthens mammaries and makes them ready for breast feeding. And today this vintage artwork looks nothing but amazing."
One comment:
"Chilling the breasts is also supposed to help maintain their firmness as the woman ages- funny that this is for "all woman parts"; my roommates in Peterburg insisted that my habit of sitting outside on the chilly concrete balcony of our dom would make me infertile."