Sydney Sweeney’s new American Eagle ‘Good Jeans’ ad accused of being Nazi propaganda: ‘Who approved this?’ - "Several TikTok users called out the ad for allegedly being “Nazi propaganda” and a “racialized dog whistle,” arguing that it praised Sweeney’s genetic traits of blond hair and blue eyes. “When those traits are consistently uplifted as genetic excellence, we know where this leads,” said one TikTokker. “This just echoes pseudoscientific language of racial superiority. All throughout history, those traits have been weaponized to uphold a racial hierarchy,” she added... “Who approved this campaign ,” wrote one user. “This is what happens when you have no ppl of color in a room. Particularly in a time like this. This ad campaign got so caught up in this ‘clever’ play on words and this stunt the ppl in the room missed what was so blatantly obvious to anyone not white,” added another. “Never shopping at AE again,” declared a third person. “Jesus Christ – this is such a f–ked up campaign,” commented a fourth person, while another said: “It’s giving ‘Subtle 1930s Germany.'”"
Grok on X - "According to the latest CDC data (2021-2023), 12.1% of U.S. adult women have severe obesity (BMI ≥40). Coincidentally close to the 12% offended by Sydney Sweeney's ad—perhaps those great jeans hit a nerve."
Meme - "CRACKER BARREL OLD COUNTRY STORE *old Cracker Barrel logo and Sydney Sweeney*
CRACKER BARREL *old Cracker Barrel logo and Greta Thunberg*"
Sydney Sweeney's American Eagle ad shows a cultural shift toward whiteness - "The backlash has been swift and fierce, and some of it, at least, if you ask me, is fair. The internet has been quick to condemn the advertisement as noninclusive at best and as overtly promoting “white supremacy” and “Nazi propaganda” at worst. These critics point to the copy and the implication of calling a white person superior because of their genes. In the videos, Sweeney exudes a sort of vintage sexiness that caters to the male gaze. She embodies the near mythological girl-next-door beautiful but low-maintenance sexy femininity that dominated media in the 1990s and the early 2000s. Together, the campaign feels regressive and not retro, offensive and not cheeky... It isn’t just that far-right ideology is proliferating on the fringe; our entire cultural ethos has moved further right, allowing for this sort of content. Young women are being radicalized through so-called clean skin care and healthy eating"
I like how being healthy and beautiful is far right radicalisation. The left really hates beauty
ESPN Writer Says Sydney Sweeney American Eagle Ad Left Him 'Mortified' - "Hours after Hulk Hogan's death, ESPN contributor David Dennis Jr. published an article urging readers to remember Hogan as a racist. Dennis argued that nothing Hogan accomplished as a cultural icon matters because he used the N-word once during a secretly recorded phone call 18 years ago. "When you are a racist that is your legacy above all else," Dennis wrote. "Hulk Hogan died being known a racist who also became famous as a professional wrestler," he concluded. For context, Dennis previously encouraged readers to separate the art from the artist when discussing several rappers convicted of violent crimes.... Dennis took to Bluesky to share his outrage over Sydney Sweeney’s new American Eagle ad. He described his reaction to the campaign as—wait for it—"mortified." "I didn't think anything of the Sydney Sweeney ads. But then ACTUAL SCHOLARS ON MESSAGING, EUGENICS AND FASCISM explained what was going on then yes I understood and became pretty mortified because hey sometimes IT'S GOOD TO LISTEN TO EXPERTS," he posted on Bluesky... Of course, triggered leftists aren't actually bothered by the tagline. They are bothered that an American retailer would dare cast an attractive blonde woman as a cover model in 2025. DEI has influenced few industries more than it has marketing and modeling. Hence, the plus-size models and trans people on the cover of various magazines. In fact, Dennis essentially admitted in another Bluesky post that his real issue is with attractive blonde women. "I’m just happy that these AE ads are making it safe for conventionally attractive blue eyed blonde women to be accepted by society again. They’re no longer the scourges of society they once were! FINALLY!" he said. At least Bomani Jones tried to couch his disdain for white people. This goof is proud of it. He's also so painfully predictable. Finally, most of ESPN's audience is young, white, and male. It's hard to imagine a worse fit for that demographic than someone who spent the past week publicly shaming fans of Hulk Hogan and hot women"
Meanwhile you have George Takei claiming that the right is making the outrage up, even as he fanned the flames
Meme - George Takei, July 31: "Who is Sydney Sweeney and why is the GOP creating imaginary outrage over her?"
Ron Filipkowski @RonFilipkowski: "I've seen 5,000 social media posts from wingers saying the left is outraged about Sydney Sweeney's ad compared with about 5 people on the left who I never heard of express some criticism of it. 99.9% of "the left" don't give a shit, but do your manufactured outrage thing."
George Takei, July 29: "What do you make of the controversy, folks?"
"Sydney Sweeney's American Eagle Jeans Campaign Sparks Backlash Due To Divisive Tagline"
This is a great example of left wing gaslighting. "This is not happening, but it's good that it is"
Woke writer slammed for branding Sydney Sweeney 'a butterface who looks great in jeans' - "A prominent progressive political scientist has been met with outrage after calling actress Sydney Sweeney ugly. 'She’s a butterface who looks great in jeans,' Rachel Bitecofer, 48, wrote Monday in a post responding to Sweeney's controversial American Eagle ad. 'You sound jealous,' a user replied. 'Yer [sic] jealous. Clearly,' another said, in a torrent of more than 2,000 posts that almost all panned Bitecofer, a former lecturer at Christopher Newport University. Most questioned how she came to such a conclusion. The term 'butterface' is an insulting British slang word derived for a person who has a good body but unattractive face... Bitecofer went on to say that 'no-one on the left' is concerned with the Sweeney advert and that it was 'all rage porn' on right-wing social media. She did so despite a slew of news stories and opinion pieces on the advert published in The New York Times, CNN, NPR and NBC News."
If men who criticise women are ugly...
Meme - Ivernon2000: "Black womxn have good genes. We're the blueprint. Remember that, you ash filled buckets *fat ugly black woman beside Sydney Sweeney poster*"
Meme - "They aren't mad at sydney sweeney because they think she's a Nazi, They're mad because businesses are putting a straight, pretty, white girl in their ads"
Meme - ""Every woman is beautiful" feminists when they use a beautiful white woman for an ad *angry Homelander*"
The Left wants everything to be ugly. That’s why they hate Sydney Sweeney - "A famous line from a John Keats poem reads: “Beauty is truth, truth beauty,—that is all / Ye know on earth, and all ye need to know.” Some interpret it to mean that beauty is objective, reflecting the creator that formed us. The thinking is that beauty nods to heaven, transcending for a moment the temporal. How far away from our own confused and self-hating culture. For years, it has promoted not beauty, but aesthetic relativism. “Fat pride”, gender androgyny and other pro-ugly movements tried to convince us that there was no such thing as objective attractiveness. While it is true that, to some extent, beauty is in the eye of the beholder, conventional standards of what we deem beautiful were denounced as “problematic”, elitist, even dangerous. Perhaps this goes some way toward explaining the Left’s mental breakdown over a jeans advert featuring the White Lotus actress Sydney Sweeney... professional victims have no capacity for nuance – that would take the oxygen out of the drama they so desperately crave. They don’t care that American Eagle is hardly a Right-wing company – it engaged in identity politics-pandering just like the rest of them after 2020. They’re not interested in what Sweeney actually said. They just want to be outraged. I don’t think this explains the absurd scale of the Left’s collective meltdown, however. Ever since Donald Trump’s election in November, it’s been clear that America is going through a sort of cultural reset, where many of the excesses of the past decade are being confronted and erased. Corporate DEI departments are being dismantled, transgender dogma is being challenged, and Americans are no longer being told that they are a uniquely evil people who must atone for their ancestors’ sins. It’s hardly surprising that so-called “progressives” are feeling particularly sensitive. And another shibboleth being toppled is the notion that ordinary men and women should disbelieve the evidence of their eyes and pretend to agree with the Left’s standards of beauty. It is somewhat ironic that Sweeney’s advert has been attacked for being “sexualised”. Leftists laud many sexualised women in pop culture, from the Kardashians to Miley Cyrus. But they tend to favour celebrities known for breaking norms on looks or behaviour, not those who might be considered conventional... the online outrage surrounding the Sweeney ad seems to be coming from a place of exasperation. The propaganda, intimidation, and brow-beating that told us to embrace the uglification of everything didn’t work. And the Left really did try. They made a similar attempt to redefine masculinity. It reached its climax during last year’s presidential election, when Kamala Harris’s campaign pitched her meek running mate Tim Waltz and husband Doug Emhoff as models of “reformed” masculinity, arguing that docility is a virtue and that it was men’s moral duty to elect a female president. We all know how that turned out. The overreactions on social media to Sweeney’s ad don’t represent most Americans, either. American Eagle responded to the episode by releasing a poll that showed that 71 per cent of people who watched the ad liked it. The company’s stock is up this month. The normies have drowned out the crazies. For the Left, it’s nothing personal toward Sydney Sweeney. They don’t hate her, they hate what she represents. And in their absurd over-reaction to a jeans advert, they’ve once again revealed just how out of touch they are."
Meme - "ACCORDING TO THE LEFT...
BEYONCE. BLONDE HAIR, PROVOCATIVE POSE, DENIM OUTFIT: EMPOWERED & BEAUTIFUL
SYDNEY SWEENEY: BLONDE HAIR, PROVOCATIVE POSE, DENIM OUTFIT: OFFENSIVE & RACIST"
Meme - ""Every woman is beautiful" feminists when they use a beautiful white woman for an ad *upset Homelander*"
Meme - "When you realize the Sydney Sweeney ad really is a dog whistle for racists because it exposes all the people who hate white women"
Gad Saad on X - "This is going to hurt and offend, so trigger warning: Most women including those who are accomplished professionals are much more likely to be triggered by bouts of orgiastic jealousy if @sydney_sweeney were to walk into a room than they would be if say another woman with superior status or career walked in. There is this little thing called biology that has shaped our emotional systems including that which shapes our intra-sexual competition. Back in 2005, I had worked on a project with one of my former doctoral students wherein we explored the sex-specific triggers of envy. The results are clear. Hopefully, I'll get around to publishing the findings one day. Sweeney is hated because she is a nightmare to other women."
Leftists Melt Down After Report That Sydney Sweeney Is Registered Republican
In Effort To Paint Sydney Sweeney As Unattractive, Libs Teach American Men She Is Republican Who Shoots Guns And Works On Classic Cars - "the Left just spent a solid week telling us that a generic jeans ad was NAZI PROPAGANDA. Look at a few of the headlines from major publications:"
Sydney Sweeney Gets Heckled at Film Premiere Amid American Eagle Drama - "As she makes her way inside, the heckler -- who's not seen in the video -- shouts, "Stop the ad, that is being racist!" But, Sydney plays it cool and unbothered, disappearing into the movie house."
Of course, since she's a Nazi, this is not harassment but accountability
Meme - *Dylan Mulvaney and Sydney Sweeney*
"IF YOU BELIEVE LIKING THE WOMAN ON THE LEFT MAKES YOU A NAZI, BUT THE GUY ON THE RIGHT PRETENDING TO BE A WOMAN IS OK, SEEK MENTAL HELP YOU WATCH TOO MUCH MAINSTREAM MEDIA!"
Meme - Cody @CodyStopsHate: "Sydney Sweeney should be banned from wearing red bruh, y'all can tell what other 'jeans' obsessed group from German history she be hinting at by throwing red on her white, u fooling none sista"
Meme - Jaz @Jazzysparkle: "Sydney Sweeney should be banned from wearing the colour black and I dont need to explain why."
Meme - "THE NEW YORKER. THE BANAL PROVOCATION OF SYDNEY SWEENEY'S JEANS"
White people existing is a provocation. People's existence is only not political when it pushes the left wing agenda
doreen st. flix: "Of course white people don't bathe. It's in their blood. Their lack of hygiene literally started the bubonic plague, lice,
Annie Wu (all socials: @annie_wu_22) @Annie_Wu_22 you can’t say you care about women and also vote for andrew cuomo just fyi !!!!!syphillis etc."
Hateful anti-white posts of woke writer for prestigious Conde Nast magazine - "Doreen St. Felix, a journalist who has also written for Vogue and Time Magazine, swiftly deleted her social media after X users brought up her tweets about how 'whiteness fills me with a lot of hate.' In other tweets, she wrote that 'whiteness must be abolished', that she 'would be heartbroken if I had kids with a white guy' and that white people's lack of hygiene once started a plague. 'I hate white men,' the 33 year-old Haitian-American writer said... 'You all are the worst. Go nurse your f***ing Oedipal complexes and leave the earth to the browns and the women.' St. Felix found her corrosive missives in the spotlight after writing for the Conde Nast-owned magazine about the controversy surrounding actress Sydney Sweeney's American Eagle jeans campaign. The article slammed Sweeney's fans for 'wanting to recruit her as a kind of Aryan princess', and said there were plenty of reasons' not to like the actress's advert. Social media users flooded the New Yorker's X post on the article with St Felix's tweets, with one responding: 'She doesn't seem very neutral...' 'I think it may not be about the jeans,' another said, with screenshots of the writer's inflammatory tweets, some of which date back a decade. In one of the resurfaced posts, St Felix admitted that she 'writes like no white is watching.' St Felix's fascination with the Earth before whites continued in other posts, with one saying that 'we lived in perfect harmony w/ the earth pre whiteness.' 'All humans are not the reason the earth is in peril,' she wrote. 'White capitalism is.' Despite her disdain for capitalism, St Felix appears to benefit from its fruits. Her address listed as a $1.3 million home in a gated Brooklyn community which faces a pretty marina. In another post from 2015, she said that 'it's really gonna suck when we have a white president again.' 'White people, who literally started a plague because they couldn't wash their asses, need never say they taught black people hygiene,' she said in another. In one confusing take, St Felix said that 'middle class white people think hospitals are places to go when you're sick - that the police are who you go to when you need safety.' St Felix deleted her social media after the tweets resurfaced, and she could not be reached for comment... St Felix has been a staff writer at The New Yorker since 2017, and is a regular contributor to the weekly column Critics Notebook, according to her New Yorker profile. She was previously editor-at-large at Lenny Letter, a newsletter by actress Lena Dunham, and was a culture writer at MTV News. In 2016, the year after many of her tweets about white people were sent, she was named on Forbes' '30 Under 30' media list. In 2017, she was a finalist for a National Magazine Award for Columns and Commentary, and, in 2019, she won in the same category."
Meme - doreen st. felix @dstfelix: "one of the moves is retaliation. makes me think of how white people bring up the holocaust or 9/11 to affect a fake racial psychic burden"
doreen st. felix @dstfelix: "i feel like the two extreme poles of offensive comedy in the US are rape jokes and holocaust jokes"
doreen st. felix @dstfelix: "that the holocaust birthed trauma studies explains a lot about why we get so many things wrong about how trauma comes, when it shows"
doreen st. felix @dstfelix: "i think you could isolate that particular white retaliatory move and call it the holocayust gesture"
Meme - doreen st. felix @dstfelix: "it's tricknological, when white people invoke the holocaust. allows them to step out of their whiteness and slip on fake oppression"
doreen st. felix @dstfelix: "like you know the experimenting on living people nazis did during the holocaust? thats what happened to black women but a hundred fold"
doreen st. felix @dstfelix: "dare i say it, how WWII erased and then rewrote world tragedy: the holocaust is the worst thing to happen to black people"
doreen st. felix @dstfelix: "the tolerability of racism is linked to how its acted out on brown bodies. the holocaust was not tolerable be of white victims. so it ended."
doreen st. felix @dstfelix: "there's a slow, second holocaust against (black?) people in this country and the nypost "S*something* the NYPD so they are terrorists as well"
Meme - doreen st. felix: "it's not you, white people, per se, but its everything that protects you so it can kill me. it's not your face but it is so much your face."
"it's really gonna suck when we have a white president again"
"white terrorism is a redundant phrase"
"this white squad commercial. i am tired of your satire. your hoppy beers. your mediocre dick. just like leave please"
"WRITE LIKE NO WHITE IS WATCHING"
"white people, who literally started a plague because they couldn't wash their asses, need never say they taught black people hygiene"
"Of course white people don't bathe. It's in their blood. Their lack of hygiene literally started the bubonic plague, lice, syphillis etc."
"middle class white people think hospitals are places to go to when you're sick. that the police are who you go to when you need safety."
"any and all trauma I have in regards to intellectualism comes from working under white people who didn't work as hard as I did."
Left wingers hate white people so much
Jeremy Carl on X - "The scandal here isn't that a New Yorker writer is an anti-White racist. We know that this is the norm in elite institutions. The scandal here she could just casually tweet about it endlessly with no fear of consequences, because for years, there were no consequences."
New Yorker writer who referred to Sydney Sweeney as 'Aryan princess' deletes X posts - "A staffer for the New Yorker who denounced Sydney Sweeney as an “Aryan princess” has spouted anti-white and antisemitic rhetoric in social media posts — before scrubbing her account after being called out on Friday. Doreen St. Felix, 33, had written several racist posts on X, the site formerly known as Twitter, including that “whiteness fills me with a lot of hate” and that “the holocaust is the worst thing to happen to black people.” The unearthed inflammatory tweets date back to 2014 — three years before the Haitian-American journalist was hired by the left-leaning magazine run by longtime editor David Remnick. St. Felix deleted her X account after her comments resurfaced following her recent article for the Conde Nast-owned publication in which she criticized Sweeney’s American Eagle campaign. In the 1,040-word piece that ran Aug. 2, she accused Sweeney’s fans of wanting to “recruit her as a kind of Aryan princess” and declared there were “plenty of reasons” to dislike the ad... In one tweet targeting white men dated in December 2014, St. Felix wrote: “You all are the worst. Go nurse your f–king Oedipal complexes and leave the earth to the browns and the women.” Another simply said: “I hate white men.” The resurfaced messages revealed a pattern of racially charged commentary spanning multiple years. In one post, St. Felix admitted she “writes like no white is watching.” Another declared that she “would be heartbroken if I had kids with a white guy.” Her antipathy extended to broader cultural claims, including assertions that white people’s poor hygiene “literally started the bubonic plague, lice, syphilis.” She also suggested that “we lived in perfect harmony w/ the earth pre whiteness” and blamed environmental destruction specifically on “white capitalism.” Her posts also contained tone-deaf references to the Nazi slaughter of six million Jews. In one tweet, she described what she called “the holocaust gesture,” writing that “it’s tricknological, when white people invoke the holocaust” because it “allows them to step out of their whiteness and slip on fake oppression.” She also wrote that “the holocaust birthed trauma studies” and claimed it “explains a lot about why we get so many things wrong about how trauma comes.” In another post, she claimed “the tolerability of racism is linked to how its acted out on brown bodies. The holocaust was not tolerable bc of white victims so it ended.”... A Dec. 5, 2014, tweet referenced The Post. She wrote: “there’s a slow, second holocaust against brown people in this country and the nypost ‘Supports the NYPD’ so they are terrorists as well.” Social media users noted the apparent contradiction between St. Felix’s past statements denouncing capitalism and her living conditions. Her listed address corresponds to a $1.3 million home in a gated Brooklyn community overlooking a marina. St. Felix, who has also penned articles for Vogue and Time magazine, regularly contributes to The New Yorker’s Critics Notebook column. Prior to her current role, she served as editor-at-large for Lenny Letter, a newsletter created by actress Lena Dunham, and worked as a culture writer for MTV News. Forbes named her to their “30 Under 30” media list in 2016. The following year, she earned finalist status for a National Magazine Award in Columns and Commentary, ultimately winning in the same category two years later in 2019."
Shane Gill | Facebook - "Only in the warped echo chamber of the insane online left does a harmless ad become a national crisis. The rest of the world? We’re working, living, laughing, and maybe noticing the ad for five seconds seeing a hot girl, nodding, before moving on with our lives. According to an Economist/YouGov poll (Aug 9–11, 2025), just 12% of Americans found the Sydney Sweeney American Eagle ad offensive. 39% thought it was clever, 40% didn’t care, and 8% weren’t sure. That’s not “America outraged.” That's leftists throwing another tantrum. And yet, a parade of media outlets tried to manufacture that outrage. They failed. Here’s just a sample:
Washington Post – How American Eagle's Sydney Sweeney 'good jeans' ad went wrong
Vanity Fair – Sydney Sweeney Under Fire After Controversial American Eagle Ad Campaign
The 19th – It’s not just ‘good genes.’ It’s a dark reminder of history.
People – Sydney Sweeney’s Controversial American Eagle Ad Explained
Business Insider – Sydney Sweeney’s American Eagle ads sparked outrage. PR pros say it will make her a bigger star.
The Guardian – Born in the USA: Is American Eagle really using whiteness to sell jeans?
Financial Times – The problem with Sydney Sweeney is you
Mirror US - Sydney Sweeney’s drama is leaving American Eagle’s denim and stores in distress
ABC News (AP) – American Eagle’s 'good jeans' ads with Sydney Sweeney spark a debate on race and beauty standards
The Australian – We need to Make Advertising Great Again
The Daily Beast – Hands Off Sydney Sweeney
All that firepower, and still, 88% of Americans weren’t offended. That’s the story. A small minority of insane, screaming people can cause the culture to bend to them, but only if we let them. More insidious is the insistence that this is somehow about race. Why? Because these people can only see the world in racial terms.. It's a sickness. An actual mind virus. Do not let them manipulate you into thinking their fringe, insane views are the view of the majority. It isn’t. Do not be afraid to stand up to these insane people. The sooner we stop being moved by them, the better. I'm so glad American Eagle didn't bend the knee to the blue haired clowns. The online outrage machine thrives on magnifying fringe reactions until it feels like reality. But step outside, talk to actual people, and you’ll see how little anyone cares. The supposed “offense” isn’t a cultural consensus, it’s a hobby for the perpetually aggrieved.\ The internet may feed on outrage, but the real world runs on common sense. And common sense says: stop letting professional complainers define the conversation. Enough. Push back.""