During the Civony days, they started off innocently, with a picture of a man in a Gondor-inspired outfit.
Then they decided to turn on the sex appeal, and present you with a "Queen" who needs saving (to whom no reference is made in the game).
Notice that the sword is pointing right down her décolleté. And that she is wearing a lacy bra.
Apparently that didn't work well enough, so they moved on to:
A woman with a vague look of ecstasy on her face. With even more luscious cleavage showing.
Now, they're using this:
Notice that they've totally junked the fantasy theme, and gone with a real-life human model.
Bigger version
I can't wait to see what's next.
Addendum 1: Here's one Frigid Girl directed me to
Still keeping within the medieval theme, and ironically showing less cleavage than most of the rest.
Also, here's another complaint: Coding Horror: How Not to Advertise on the Internet
Addendum 2:
raist points me to:
"this is really a new low"