Imagine your job is to market a new brand of women’s deodorant in Singapore. You have to choose between one of the following advertising pitches with the goal of convincing Singaporean women of the conclusion that ‘“Rosy Sweet” brand deodorant is more effective than all the leading available brands.’ Rank these statements in order of which you predict would be the most convincing to least convincing advertising pitch for persuading Singaporean women that Rosy Sweet is the best choice. Which pitches would be more persuasive than which, for rational reasons, and which would be more persuasive for non-rational reasons? Which pitches actually offer logical reasons to believe that Rosy Sweet is the best available brand in Singapore?

1) “8 out of 10 American women choose Rosy Sweet above all the other available brands.”

2) “8 out of 10 Rwandan women choose Rosy Sweet above all the other available brands.”

3) “8 out of 10 Asian women choose Rosy Sweet above all the other available brands.”

4) “8 out of 10 Kuwaiti women choose Rosy Sweet above all the other available brands.”

5) “8 out of 10 Russian women choose Rosy Sweet above all the other available brands.”


Hurr hurr.

Someone: atually i would pick kuwaiti women
after all tehy have the hottest climate and have to wear the burkha, must get damn sweaty under all that. if they like the deodorant that means it's damn powerful.