OED on marketing, n.:
1. a. The action of buying or selling, esp. in a market; an instance of this. Now also (U.S.): shopping, esp. for groceries. Also fig. or in figurative context.
1561 T. NORTON tr. J. Calvin Instit. IV. xviii. f. 147v, How filthy markettinges they vse, how vnhonest gaines they make wt their massinges.
1636 P. HEYLYN Hist. Sabbath I. v. 108 All other marketting was unlawfull on the Sabbath dayes.
1674 in J. F. Marsh Papers Affairs Milton & his Family (1851) App. 43 All his said children did combine together and counsel his maid servant to cheat him the deceased in her markettings.
1833 E. BULWER-LYTTON Eng. & English (ed. 2) I. 124 A notorious characteristic of English society is the universal marketing of our unmarried women.
1885 M. COLLINS Prettiest Woman in Warsaw ix, He did certain necessary marketings, and returned for her.
1914 J. JOYCE Dubliners 44 Then she had to rush out as quickly as she could and do her marketing, holding her black leather purse tightly in her hand.
1943 H. KURATH et al. Linguistic Atlas New Eng. III. Map 554 Marketing differs from the other terms [sc. shopping, purchasing] in that it usually refers specifically to the purchasing of food.
1972 Straits Times 26 Sept. 15/3 Her husband never gave her household expenses and she had to use her earnings as a clothes-vendor for marketing.
Avast!
They must be wrong or sloppy in not providing the word in its correct contexts, which doubtless would indicate that the original quotes were referring to marketing as a business strategy!!!
All educated people know that the only way the word "marketing" could have been used was to refer to the current business practice! The other possibility must be precluded!
"I was fully convinced (the sense of reality, in spite of all my romanticism!) that they would all simply split their sides with laughter" - Fyodor Dostoyevsky, Notes from the Underground (1864)
""Medora is incorrigibly romantic. It has made up to her for so many things!"
Archer hesitated again, and again took his risk. "Is your aunt's romanticism always consistent with accuracy?"
"You mean: does she speak the truth?" Her niece considered. "Well, I'll tell you: in almost everything she says, there's something true and something untrue. But why do you ask? What has she been telling you?"" - Edith Wharton, The Age of Innocence (1920)
"He shook his head sadly. "I glanced over it," said he. "Honestly, I cannot congratulate you upon it. Detection is, or ought to be, an exact science, and should be treated in the same cold and unemotional manner. You have attempted to tinge it with romanticism, which produces much the same effect as if you worked a love-story or an elopement into the fifth proposition of Euclid."" - Arthur Conan Doyle, Sign of the Four (1890)
"Von Sternberg was the Moltke of this War in the Air, but it was the curious hard romanticism of Prince Karl Albert that won over the hesitating Emperor to the scheme." - H.G. Wells, The War in the Air (1908)
(Readers who do not have a tutorial on Economic Growth to do are invited to give their opinions on whether "romanticism" in the above contexts refer to, and only refer to, Romanticism as an artistic and intellectual movement.)
Distinguished panel of arbitration:
A: romantic got very different meanings in the past and now
i think words have evolved since the olden times yes..
romanticism can refer to being romantic.. but not in the flowers and chocolate sense as we understand it today
it's not just an artistic or intellectual movement
it's a way of looking at life
a lens to view the world in
romantic as we understand it now is very different
it's just arguing both ends of an evolution of a word from A to B without realizing it can be both lah.
B: i don't think here it refers to the intellectual/artistic movement
here it refers to the quality of something being 'romantic' in the sense of lyrical, adventurous, almost epic
sort of as in 'the romance of the life of an itinerant knight'
i think all 4 quotes refer to the meaning i have
it's part of the movement, but the aspect of romanticism isn't limited to the Romantic movement or period
homer, for example, is bloody romantic in that sense
C: if he won't believe the OED
why would i be any help?
now why would anyone need the second definition if Romanticism were the only meaning?
the Merriam-Webster dictionary specifically makes a distinction for the capital-R romantic
and then has a definition that doesn't refer to caps
D: when was the term romanticism coined? maybe that will help answer yr question
when the movement originated and when ppl started calling it romanticism are often different
often ppl don't refer to an intellectual/artistic movement by its current name until it is over, or close to being over
[Addendum: It turns out that "romance" was actually used in the modern sense by Pepys as far back as 1666.]