EXCLUSIVE: Ubisoft Seemingly Prepping for Bankruptcy Ahead of Assassin's Creed Shadows Release as Past Failures Spell Almost Certain Doom - "we highlighted Ubisoft’s abysmal credit rating, rooted in troubling financial metrics such as a €1.4 billion net debt, plummeting market cap down over 85% in the past four years, and an unsustainable workforce of 18,666 employees costing an estimated €746.6 million annually. These indicators painted a bleak picture of a company teetering on the edge of financial ruin. Now, on January 9, 2025, Ubisoft announced that it has appointed leading advisors to review and pursue various transformational strategic and capitalistic options to “extract the best value for stakeholders. What does this mean? On paper, it suggests Ubisoft has hired consultants to address the company’s strategic missteps from recent years. However, in practice, this move aligns more closely with preparations to sell off valuable assets such as intellectual properties like Assassin’s Creed, Far Cry, Rainbow Six, streaming rights, or other goods, and possibly edge closer to bankruptcy. This announcement comes on the heels of yet another delay for Assassin’s Creed Shadows, now pushed from February to March. Coupled with declining sales from Star Wars Outlaws and the cancellation of XDefiant, it seems Ubisoft’s financial woes are far worse than initially anticipated."
Assassin's Creed Shadows New Release Date is Anniversary of The Worst Modern Domestic Terrorist Attack in Japanese History, Another Wildly Tone Deaf Ubisoft Move Toward Japanese Culture - "The game, delayed twice already, is now slated to launch on March 20, 2025—a date that marks the 30th anniversary of the Tokyo subway sarin attack, Japan’s deadliest modern terrorist incident. For a game purportedly steeped in Japanese history, this decision has left many questioning Ubisoft’s sincerity and sensitivity. It’s a glaring misstep in a development cycle already riddled with accusations of disrespect and historical inaccuracies."
Ubisoft Value Tanks: Market Cap Dropped 85% From 2021 to 2025
Meme - Perma Banned: "So the claim made by AJ Investments about how the Guillemots and Tencent are deliberately pummeling Ubisoft’s value to the ground through horrible decisions, to facilitate gaining more of its shares… Was very likely not “just a ridiculous conspiracy theory”? I’m shocked…"
"https://aj-invest.com/wp-content/uploads/2024/09/Ubisoft-Open-Letter.pdf
2. Management and Governance: The control exercised in September 2022 by Tencent and
the Guillemot family has effectively blocked potential acquisitions and partnerships that
could have been beneficial for the company and its shareholders. More recently, in 2022,
private equity firms such as KKR and Blackstone expressed interest in acquiring Ubisoft,
but were unable to proceed due to existing agreements that prevent any single entity from
gaining control without Guillemot and Tencent's consent. ( https://www.bloomberg.com/
news/articles/2022-04-22/assassin-s-creed-publisher-ubisoft-said-to-draw-buyout-interest?
embedded-checkout=true) This pattern of blocking potential acquisitions has prevented
much-needed restructuring and revitalization that will benefit all the stakeholders of
Ubisoft. We believe that Guillemot family and Tencent are discounting potential value of Ubisoft in order to buy more shares at lower valuation and eventually take full control of the company at
Ubisoft Confirms Tencent Buyout Discussions. The studio will continue executing its strategy to meet the needs and expectations of its stakeholders."
Toxic gaming tackled by Ubisoft's unique police alert system - ""We want to be on the right side of history," says Damien Glorieux a senior director of the Newcastle-based Ubisoft Customer Relationship Centre. It's here, and at four other locations around the world, that staff monitor how players of Ubisoft games are getting on - responding to requests for help and actively getting involved with the communities that have evolved around their titles. They deal with everything from purchasing issues to online toxicity. Other companies have similar set-ups, but what's unique here is the involvement of local law enforcement... Holliday tells us about a recent case in Norway, saying: "Things were said and behaviours displayed that hit our threshold for intervention. There was a threat to life or serious harm. "The agreement with Northumbria Police meant that after we flagged it, even though it wasn't a UK citizen - they were able to get Norwegian authorities involved. "It was a lot quicker, more efficient and safer than trying to do it as a private citizen."... For Northumbria Police, Detective Chief Superintendent Deborah Alderson has been leading the work with Ubisoft on this agreement. She argues that policing "is about prioritising protecting the vulnerable"... Andy Millmoor is the player experience director at the centre, and says that when it comes to online behaviour, making people feel "safe and secure" is their number one goal. "Toxicity takes a lot of different shapes," he says."
Thoughtcrime bad!
Clearly enforcing left wing orthodoxy hasn't hurt the studio
Meme - "Star Wars Outlaws' Backlash Proves We Need More Women Protagonists"
"The game failed? Good. make more."
Meme - "DID YOU STOP HIRING WHITE MALES"
"YES"
"WHAT DID IT COST?"
"EVERYTHING" *plummeting stock price)
Ubisoft CEO Blames Gamers After Poor Sales of Star Wars Outlaws - "Ubisoft recently commented that the sales of its recent Star Wars game were below expectations, which has caused turmoil for the gaming giant. However, instead of taking responsibility for the damages, the CEO seems to have blamed the fandom. Speaking on an investor call recently Yves Guillemot said that delivering a solid quality isn’t enough for the gamers anymore. He thinks that gamers have extraordinary expectations that are hard to meet now."
'Star Wars Outlaws' Nearly Falls Off Top 40 Most Popular PlayStation Games List Less Than A Month After Release - "To put this in perspective it’s getting beat by Hogwarts Legacy, God of War Ragnarök, and Ghost of Tsushima. All three of those games released over a year ago. Not only is the game almost out of the Top 40 list, but True Trophies indicates that less than 9,000 people played the game. Similarly PSN Profiles reports that there are only 7,090 Star Wars Outlaws owners. For comparison, True Trophies noted that Firewalk Studios’ Concord had 1,696 players while PSN Profiles reported 1,662 Concord owners. In the other direction, Black Myth: Wukong has 26,753 owners according to True Trophies and 22,206 according to PSN Profiles. Finally, Warhammer 40,000: Space Marine 2 has 12,414 according to True Trophies and 7,558 according to PSN Profiles. Of note, Black Myth: Wukong is 9th on True Trophies most recent Top 40 list while Space Marine 2 is in 12th... Christopher Dring noted that its “launch sales [were] 55% lower than what Star Wars Jedi: Survivor did.” A week later he shared that its sales were “about half of Assassin’s Creed Mirage... Maybe one of the biggest pieces of evidence that the game is not selling well is that Ubisoft has not touted any sales figures."
LearningTheLaw on X - "The only reason Star Wars Outlaws doesn't drop below a 7 on Metacritic Metascore is because IGN essentially released 400 reviews that count toward the system's score. How is that even legal? lmao 💀"
Meme - Pirat_Nation: "You are now the new CEO of Ubisoft. How do you save the company?"
Nate Hodibrey @DjinnBartimaeus: ">First day as CEO
>Fire anyone with:
1) Pronouns in Bio
2) Brightly colored hair
3) Overt activism on their public Social Media Profiles
4) The entire HR team
Results:
>Costs get cut by 60% by laying off all the useless deadweight & keeping only meritorious devs
>Games get made for GAMERS and not a screeching activist minority
>Customers LIKE the games again instead of actively rejecting them
Congratulations, Ubisoft is highly profitable again."
Meme - Blue-haired bowl cut woman with glasses to table of blue-haired bowl cut women with septum rings, with everyone having the same phone and mug (white mug with heart): "now that the company's diversity goals achieved..."
"UBISOFT CLOSE TO LIQUIDATION AS LAYOFFS ACCELERATE, SHARES PLUMMET"
Ubisoft director blames gamers, says they've been exposed as 'non-decent humans' - "Ubisoft's continuous downward spiral is seemingly only gaining speed, with the latest speed boost coming from the company Monetization Director for Ubisoft, who took to LinkedIn to call gamers critiquing the company and its products "non-decent human[s]"... These company woes have also spawned an internal investigation and review by company board members. All of these bumps in the road have caused Ubisoft's share price to plummet more than 50% in just the last two months, causing the company's board of directors to launch an internal review of the company's performance which will likely result in a reshuffling of staff. Now, in the heat of what could be considered the most tumultuous time for Ubisoft, the company's director for monetization, Stevy Chassard, has taken to LinkedIn to voice his opinion on the public's reaction to Ubisoft and its recent decisions."
Once again, any opposition of the left wing agenda is "hate"
Meme - Grummz @Grummz: "We have no agenda. We want the widest possible audience. This Ubisoft statement sounds good until you realize Disney said the same thing in response to their movies being accused of a woke agenda. What happened? Nothing. Disney carried on until they had several more mega flops. Widest possible audience = code for inclusivity as usual."
"in the light of recent challenges, we acknowledge the need for greater efficiency while delighting players. As a result, beyond the first important short-term actions undertaken, the Executive Committee, under the supervision of the Board of Directors, is launching a review aimed at further improving our execution, notably in this player-centric approach, and accelerating our strategic path towards a higher performing model to the benefit of our stakeholders and shareholders. Finally, let me address some of the polarized comments around Ubisoft lately. I want to reaffirm that we are an entertainment-first company, creating games for the broadest possible audience, and our goal is not to push any specific agenda. We remain committed to creating games for fans and players that everyone can enjoy."
Ubisoft Shares Fall as Star Wars: Outlaws Fails to Meet Expectations - "As of September 3rd, Ubisoft’s stock had dropped by 2.4%, reaching its lowest level since 2015. This decline is attributed to the disappointing performance of Star Wars: Outlaws and the underwhelming reception of another recent release, Xdefiant. The latter, a free-to-play shooter, initially generated buzz but quickly saw a steep drop in player interest and viewership on Twitch. Analysts were particularly concerned because Star Wars: Outlaws had a significantly higher development budget—at least 30% more—than Assassin’s Creed Mirage, a title released by Ubisoft last year. Despite this, early sales figures and player engagement have not met expectations. J.P. Morgan analyst Daniel Kerven even lowered his sales forecast for Outlaws by 2 million units, predicting that it would sell only 5.5 million copies by the end of the fiscal year in March 2025. Star Wars: Outlaws was not just another game for Ubisoft; it was supposed to be one of the key titles that would help the company recover from four consecutive years of negative cash flow. After delays and cancellations of other projects, Ubisoft was banking on Outlaws and the upcoming Assassin’s Creed Shadows, set to release on November 15th, to bring a financial boost."
Meme - Assassin's Creed: "Assassin's Creed Shadows will now release February 14, 2025."
Kangmin Lee: "Just delay it forever. No one wants to play as a black dude killing Asians in feudal Japan. We see that enough in San Francisco."
Ori Girindra: "You know Shits are getting real when you see Korean defending Japanese"
Ubisoft Executive Says 'Assassin's Creed Shadows' Devs "Think It's The Worst Thing They've Ever Seen" - "Ubisoft’s Executive Producer for its Assassin’s Creed franchise Marc-Alexis Côté shared that a number of the developers on Assassin’s Creed Shadows believe the game is “the worst thing they’ve ever seen.” During the Q&A portion of the interview, he also revealed that many of the people working at Ubisoft on the Assassin’s Creed franchise have no experience with the franchise. He said, “One of the things that I’ve noticed since the pandemic is that we have a lot of juniors in our teams. … Probably half the team that’s building Assassin’s Creed is building a game for the first time.”... he shared “that historical experts were brought onto the project much later than usual for a project of this magnitude and that miscommunication between teams and cutting corners when it came to the approval process of assets to meet deadlines” resulted in “many of the historical and cultural concerns” that have been raised by gamers. He also divulged that Ubisoft management had ignored their own developers who had been calling for a delay. He stated, “Seven developers working on the project said that they have been pushing for a delay for some time, and their situation had even been heard at other studios in the company.” YouTuber Endymion also shared information from his source that claimed that Ubisoft is planning to make changes to Yasuke. He said, “One of the things for sure getting removed from Shadows, according to my sources, is indeed the rap, hip-hop music for Yasuke. Apparently Ubisoft brought out a questionnaire and they were unanimously told that the rap music was tonally wrong and completely unneeded. And that it was actually offensive that Ubisoft believed Yasuke needed a hip-hop battle theme in a game that was set well before such music existed and it was only implemented ’cause Yasuke was black.”... They are also going to be removing dialogue from the game that according to my source told me that it would actually enrage players it they heard it,” he added. “I wasn’t given concrete examples of what kind of dialogue but the source assumed it may have been Yasuke saying some sort of sociopolitical pandering nonsense about he was sold by white men or something and that he hates white men and white supremacy must be abolished and such.”"
The Bogus Story of Yasuke & "wokeness" revisionist history - " We will begin with the fact that Yasuke was a real person, he did exist, he was of African descent and he was put into the service of Oda Nobunaga. This is fact, and is not disputed. What is disputed are all the revisionist stories of Yasuke as a great warrior, as having been awarded Samurai status, and earning respect of the Japanese people and other Damiyo that he encountered in the service of the Oda... THIS IS NOT FACT. Romantic stories of the famed Black Samurai are nothing more than fables no more real than the futuristic comic book land of Wakanda. Recent books by authors such as Thomas Lockley provide a plethora of speculation portrayed as fact, typically referencing historical documents and then interpreting them in a way to fit the narrative that sells books... the black man named Yasuke was given his own residence and a short, ceremonial katana by Nobunaga. Nobunaga also assigned him the duty of weapon bearer (much to the annoyance of actual samurai) Here is where the facts morph from what is known, to what is "wished for"... Nobunaga had a propensity for the unique, and he was particularly interested in all things foreign. Clearly he was fascinated by Yasuke, and this was documented to be to the chagrin of many of his top generals such as Akechi Mitsuhide, who is reported to have been disgusted by the site of Yasuke, and saw him as nothing more than a wild beast. After the Battle of Tenmokuzan, Nobunaga led his force, including Yasuke, and inspected the former territory of the Takeda clan. So people make the assumption that Yasuke actually fought in this battle, and that he donned Samurai armor and fought valiantly as a samurai hero.
Fact check: A sword bearer stays behind with the general camp, near to the lord, they don't go out on the battlefield, and there is ABSOLUTELY POSITVELY NO RECORD OF YASUKE FIGHTING IN ANY BATTLE! There is also NO RECORD of Yasuke receiving martial arts training, or use of the Japanese sword, either when in the service of Nobunaga or the years prior. The truth is that his time with Nobunaga was limited, as they first met in 1581 and Oda Nobunaga was dead a year later. This is hardly enough time for Yasuke to be trained to be the great warrior all the Waukanda dreamers want him to be... some people attempt to equate Yasuke as a non Japanese Samurai in the same way the English sailor William Adams (Pilot) was later viewed. However Adams was actually presented Samurai status, and there is no record of Yasuke being bestowed similar Samurai status. The FACTs are that Oda Nobunaga made him a servant for a few months... Another fact that is clear; Yasuke was kept around as talking piece, an oddity for Nobunaga to show off, much in the same way he enjoyed irking other Daimyo by showing them Azai Nagamasa's gold plated skull... Despite modern romanticized versions of Yasuke, if he was this great Samurai some would have you believe, then it stands to reason that he would have either fought to the death at Honnoji, or at the very least he would have committed Seppuku. Nope.... didn't happen. Or if he was an honorable Samurai like the 47 Ronin, at the very least he would have begged to join Hideyoshi in the fight against Mitsuhide and gotten revenge.... don't you think? Nope, didn't happen All that is known about the fate of Yaskue , is that he was seen with the Christian Missionaries after Nobunagas death and reportedly fled the country soon after. So while people may attempt to romanticize the story of Yasuke to suit their agenda, the truth is that such blatantly false attempts to rewrite history are pure revisionism and nothing more. Faking history because it makes you "feel good" does nothing but a disservice to all students of the culture, the Japanese nation and the historical record. There was no black samurai, no great Yasuke, no hero.... just a man who was a victim of circumstance and the times he lived in"
The "teaching accurate history" people love made up history when it pushes the left wing agenda
Meme - Grummz @Grummz: "Ubisoft is censoring Japanese creators critical of Assassin's Creed, citing "hate speech"."
Hypnotic @RealHypnotic1: "Youtuber and content creator SHOHEI KONDO Gets his assassins creed shadows videos REMOVED for hate speech from YouTube."
Shohei Kondo @shoheikondo: "Thank you for sharing! The video is removed 7 times! Every time the video gets back, it gets removed again and again! I'm contacting YouTube's internal team"
Perma Banned on X - "-be Ubisoft again
-releases another Assassin's Creed Shadow figurine set
-uses a One-Leg Torii as the backdrop for it
-the only known instance of a One-Leg Torii is the Sanno Shrine...which is a remnant/reminder of the Nagasaki incident from...1945
Ubisoft you just...I can't believe it... Oh yeah Ubisoft, once again so "Respectful of Japanese Culture and History" you are. Using a tragedy reminder, for your merchandise sale. I can FEEL the respect from here. Passing off historical revisionism from a foreigner as fact, plagiarise reenactment group banners, buying props made by other artists and passing it off as their own, messing up Chinese/Japanese AND time period architecture, culture and EVEN writing. Now this? You will have trouble convincing me that Ubisoft doesn't actually HATE Japan at this point."
Domino’s offers Assassin’s Creed Shadows help to “deliver on time” following delay, Assassin’s Creed responds - "On a facebook post on their official page, Dominos Pizza reposted the press report put out by Ubisoft regarding the month-long delay on Assassin's Creed Shadows, adding post-scriptum: "call us if you need help delivering on time"... All joshing on social media aside, the now further-delayed launch is a pivotal point at Ubisoft's very existence as a game-development company. The once-juggernaut of AAA gaming has undergone significant losses in the past few quarters. With speculations of outright liquidation on the line, it's likely the company will at least go through some corporate restructuring and corner-cutting to make it profit-ready again."
Meme - Loyalists of the Galactic Empire: Somehow returned: "There is truly nothing more colonial-esc than butchering an entire countries history and culture to suit your western political ideology. Then calling them bigots for objecting."
CerberusXt @CerberuXt: "Having to chose between a black guy and a woman is truly the ;9/11 of bigots :'D"
Bizlet @bizlet7: "I can't believe they thought this was a good idea"
Financial Analysts Downgrade Ubisoft Stock Citing 'Star Wars Outlaws' And Predicting It Will "Underperform Expectations" - "“BNP Paribas downgraded the stock to neutral on Wednesday.” The firm’s analyst Nicolas Langlet, who is described by Bloomberg as a “bull of Ubisoft Entertainment SA” downgraded the stock citing a crowded release schedule and increased competition including Grand Theft Auto VI. According to the report, Langlet “cut his price target on the stock by more than half to €14.50, a new low among analysts tracked by Bloomberg.” On top of Langlet downgrading the stock, Cantor Fitzgerald also downgraded Ubisoft’s stock... As for why he believes the company will go bankrupt or be forced into a buyout situation, Valliant Renegade pointed to The Walt Disney Company, which owns Star Wars. He said, “The ‘woke’ is what has murdered this stuff. … It’s very simple. The Walt Disney Company … the same company that destroyed Marvel in Phases 4 and 5, the same company that has destroyed Star Wars since day one is the same company that is now destroying another partner out there. “The Walt Disney Company has put an enormous amount of downward negative pressure on Hasbro because of the fact that they broke Marvel and they broke Stars Wars. And Hasbro is on the hook for billions of dollars in licensing fees for these toys that they can’t sell like Captain Marvel, like Ms. Marvel, and all this other trash that they had to spend a ton of money to produce. Same with new Star Wars, all the money they lose with Rose Tico dolls, Reva stuff, and all this crap. People don’t want it. “That’s how woke breaks people,” he declared. Still later, he noted, “This is where the ‘woke’ side comes in. Is that like many other Hollywood studios, television and film, and in this case game development studios have succumbed to the DEI ideology where they are just hiring people to fill a void. He continued, “Because they can say, ‘Oh, we now have 30% of our game developers and our game writers and all this kind of other stuff are women.’ Sweet! Are they any good?”"
Rumor: Vast Majority Of Developers At Ubisoft Are "Deadweight": "They Don't Know How To Do Anything" - "“So basically the way developers at Ubisoft is classed according to this insider is you have the the superstars. These are the best of the best. And they're incredibly good at what they do and they're often also very well known. Now, he says there's very few of these people left at Ubisoft. Most of them have already left and have found much better positions at companies that is a lot better positioned within the market.” “Then there's the what he refers to as the good developers, but they don't have brands. They don't tweet,” he relayed. “And he calls himself one of these developers. They make up a small portion of those developers that are still left at Ubisoft. The problem is while they're good they don't have names so they can't get jobs anywhere else.” “And then the vast majority of developers is what he calls deadweight. They don't know how to do anything no matter what you give them. They're pretty much always doing it wrong. But what they're very good at is social change, pushing social change. So basically if you can't do the job that you were hired for make sure that you become a political activist is what I took from that,” he declared. “He didn't even talk about the DEI stuff with these guys just apparently they make working for Ubisoft very, very, very difficult.”... This rumor comes in the wake of Assassin’s Creed Executive Producer Marc-Alexis Côté revealing during an appearance at the XDS24 conference that half of the people working on Assassin’s Creed Shadows are working on their very first game... “[Assassin’s Creed Shadows] had no business taking as long as it did to be developed, but it's a Molotov cocktail of poor company oversight being poisoned by a competitor wearing the clothing of an ally and a worker base that is purposely being filled to the brim with activist DEI hires.” “One look at photos of Ubisoft in its prime versus now tells you everything that you kind of need to know. The company is currently overrun by activist developers from the ground level to the very top,” Endymion continued. “I already reported on how Ubisoft has a terrible work atmosphere and a lot of the most important tasks within the company are being handled by outsourced contractors mostly. It's simply because the actual talent is not seasoned enough apparently based on what I'm being told. I got employees telling me that their co-workers have no business being in the industry whatsoever based on the interaction that they've had with these devs.” “And I've even had two sources tell me they could have most of their teams fired and gone and development wouldn't be changed one bit for the most part,” he added. “The bloat at Ubisoft which is a prevailing problem across the board for many publishers is a self-inflicted wound of their own making.” "
Financial Analysts Downgrade Ubisoft Stock Citing 'Star Wars Outlaws' And Predicting It Will "Underperform Expectations" : r/KotakuInAction - "Saying the issue with SWO is that GTA6 will release a year later is insane cope."
After ‘Assassin’s Creed Shadows’ Delay, Ubisoft Acknowledges ‘Outlaws’ Issues, Anti-Woke Pushback - "There was similar pushback to Kay Vess leading Star Wars Outlaws as a woman, and a not-attractive-enough woman at that. No uh, historical accuracy complaints there, as it was pretty straightforward “woke/DEI” talking points there. But it is surprising to see Ubisoft entertain this at all."
Rumor: 'Assassin's Creed Shadows' Had "Only About 7% The Pre-Ordered Numbers Of Valhalla During The Same Time Period" - "This rumor comes in the wake of a previous one from Craig Skistimas aka Stuttering Craig the owner of the Side Scrollers Podcast that claimed Assassin’s Creed Shadows’ physical pre-orders was less than 1 per store. He shared on X at the end of August, “My insider told me that, as of this morning at their nation wide big box chain, Assassins’ Creed Shadows has less than 800 pre-orders combined for Xbox & PS5 company wide.” He added, “They have over 900 stores. That is less than 1 preorder per store. YIKES.”... The game’s pre-orders on the PlayStation store did not look great. The Ultimate Edition of the game, which costs $129.99 was 16th behind New World: Aeternum, Dragon Age: The Veilguard, Silent Hill 2, Mortal Kombat 1: Khaos Reigns Expansion, and Dragon Ball: Sparking! ZERO back on September 20th. It was in the 14th spot. The base game was even further down the list in the 21st place behind Disney Epic Mickey: Rebrushed, Throne and Liberty, and Sonic X Shadow Generations. The gold edition sat on the second page in 30th place... “But in September 2024 Ubisoft had just launched and seen Star Wars Outlaws flop, which was a game that they expected would completely explode into being one of the biggest titles of the year and from the looks of it, it sold just OK. It sold like the least a Star Wars game should sell when there is no public interest in it, right? And part of the problem was that the game was completely bugged at launch. Ubisoft even had to apologize to the fans and promise that they are working on urgent fixes for performance problems on all platforms”"
Financial Analyst Describes Ubisoft's Sales Collapse And Delaying Of 'Assassin's Creed Shadows' As "Total Meltdown" As Stock Price Collapses - "Valliant Renegade reacted to the news that broke yesterday afternoon in the United States that Ubisoft was not only delaying Assassin’s Creed Shadows, but that they were reducing their sales expectations for its second quarter by 30% from €500 million to €350-370 million. On top of that the company also revised their entire year expectation to “around break-even” instead of profitability. He described it as a “total meltdown.” Valliant Renegade specifically reacted to the stock price crashing nearly 20% since the market opened this morning around €9. He stated, “A little over four years ago Ubisoft was trading at nearly €90. 9-0 euros. And four years and seven months later here we are nine euros. That means the company has shed 90% of its total market capitalization. And right now as this continues on, this is going to make Ubisoft worth probably less than $1 billion on the open market by the end of trading today.”... Valliant Renegade reacted to the latest statement from AJ Investments, who had previously called for the company to sell its assets and go private and replace CEO Yves Guillemot. According to a report from Reuters, AJ Investments, which itself holds around a 1% stake in Ubisoft, claims it has “gathered support from 10% of the French videogame publishers shareholders.”... He also speculated that the reason for delaying Assassin’s Creed Shadows has nothing to do with Ubisoft’s official statements about polishing the game, but has more to do with attempting to ensure the company at least breaks even for its fiscal year."