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Monday, April 26, 2010

Florida's Natural Packaging: Then vs Now

I just bought a carton of Florida's Natural Orange Juice (Growers Style - Most Pulp), because the day starts better with a glass of FNOJ. And also because it was on offer.

So I noticed that the front of the packaging read:

"From Florida and Only Florida... 100% Pure Florida Orange Juice... *stylised picture of orange* 100% Florida"

Meanwhile, the side read:

"Some national brands use orange juice from other countries... Why go elsewhere for oranges when the best-tasting oranges are right here in Florida? Yeah, we can't think of a good reason either."

This brought to mind their packaging a few years ago, when the front read:

"Made from Florida and California Oranges"

On the side:

"We've partnered with orange growers in California, because oranges are their best at different times of the year" (or words to that effect)

What a change!

The packaging of the cartons sold in the US is even more amusing:

fnoj1.th.jpg
Notice the extra "Check the labels. 100% Florida. Never Imported" label.

fnoj2.th.png
Notice the proud "Product of the USA" stamp on the bottom right
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